At Camunda, a category-defining B2B SaaS platform, I turned a brittle visual identity into a system 600+ employees use without a designer in the room. I set the direction, design the pieces the system depends on, and hold the quality bar across in-house, agency, and freelance work. The Brand Impact Score, tracked externally by Insight Partners, moved from 37 to 57. Five guideline versions in four years. A Figma library that became the creative workflow. Eight CamundaCons, from virtual-only to 1,000+ in person.

Craft is what makes a system worth using. Systems are what make craft repeatable.
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Based in Rhode Island. Open to remote or hybrid roles.