Built the brand behind Camunda, a category-defining B2B SaaS platform, from a brittle visual identity into a system 600+ people use without a designer in the room. I set the creative direction, hold the quality bar, and lead the teams, agencies, and freelancers that produce the work. The largest CamundaCon in company history ran on a concept and a creative team I directed. Brand Impact Score, tracked externally, moved from 37 to 57. Good creative leadership doesn't carry the work. It makes the team capable of carrying it.
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Based in Rhode Island. Open to remote or hybrid roles.